THE ROLE OF AI IN PERFORMANCE MARKETING BUDGET OPTIMIZATION

Server-Side Tracking vs. Pixel Tracking - Which is Better?A number of shopping organizations are turning to server-side tracking as a way to improve their data collection procedures. While it needs extra technical knowledge than normal GTM and may introduce additional costs, it can result in higher precision and even more trusted information

Server-Side Monitoring vs. Pixel Monitoring - Which is Better?A variety of ecommerce businesses are turning to server-side monitoring as a method to improve their information collection processes. While it calls for a lot more technical knowledge than regular GTM and might introduce added expenses, it can lead to better accuracy and even more relia