Performance Marketing Vs Traditional Marketing Which One Wins
Performance Marketing Vs Traditional Marketing Which One Wins
Blog Article
Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of ecommerce businesses are turning to server-side monitoring as a method to improve their information collection processes. While it calls for a lot more technical knowledge than regular GTM and might introduce added expenses, it can lead to better accuracy and even more reliable information
Pixel tracking makes use of an item of code to register conversions on your site. It's simple to establish and much less prone to ad blockers.
1. A lot more exact data
The conventional technique of tracking conversions on an internet site, using pixels, is having difficulty with altering internet browser personal privacy policies. This implies that the data being sent out to Google Advertisements, Facebook Manager and other platforms is less precise than it must be.
Server-side tracking is a more protected choice that assists to bypass these constraints, as it's filled from your own domain and treated as first-party code, implying it's less most likely to be impacted by advertisement blockers or various other protection actions. This provides more accurate data and a more complete picture of user journeys across channels.
Additionally, this kind of tracking allows companies to track conversions outside of the site, such as telephone call and in-store check outs, which can be tough for pixel-based tracking. This versatility gives marketing professionals a lot more ownership over the data they send, and makes it easier to comply with various information legislations. It's likewise a great deal much less susceptible to fraud, as it's more difficult for illegal actors to manipulate the system by modifying the postback link.
2. Better control over data.
Server-side tracking permits organizations to accumulate and enhance data before sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can assist marketing professionals make more informed marketing choices.
Standard pixel tracking relies on JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are typically blocked by advertisement blockers, which can lead to data collection interruptions and unreliable results. Server-side tracking makes it possible for companies to bypass these limitations and give precise, consistent information that is less susceptible to disturbance.
This kind of monitoring likewise allows organizations to track conversions that happen outside of the website, like telephone call and in-store purchases. This is necessary considering that new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based monitoring pixels to 7 days. This is a crucial reason why S2S is extra reputable for businesses looking for to adapt to these modifications.
3. Less susceptible to fraud
Server-side monitoring enables services to manipulate information hauls before it gets to third party endpoints, enhancing safety and security and personal privacy. This is especially crucial as different web browsers and platforms progressively transform exactly how they take care of cookies. For instance, in iphone 14, Safari will only provide first-party cookie information and will not enable pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and continue to track conversions that took place ROAS optimization software outside of your web site.
In addition, server-side tracking allows you to record individual information straight on your own web servers. This removes dependence on 3rd parties, which can be vulnerable to breaches and personal privacy violations.
A server-side tracking system is a collection of guidelines that tells your web site's web server what events to tape. This information is then sent to analytics devices like Google Analytics and Facebook Business. It's likewise utilized to cause event-based ads, such as retargeting. In contrast, pixel monitoring is a different technique that utilizes a small piece of code on your website to accumulate information from users.
4. Simpler to carry out
Server-side tracking is a data collection process that occurs on the internet site's own server, bypassing web browser restrictions. This indicates that information accumulated by the website/app is first sent to the server where it's processed and then forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this technique is that it lowers the extent of information management and gives organizations much more control over transmission, making it normally extra reputable. As a result, it's less prone to data challenges triggered by things like a damaged connection or an active ad blocker being installed.
With OWOX BI's Server-Side Tracking, your company can collect real-time conversion data in the same way that you would with pixels or a cookie, but this is then passed directly to your marketing and advertising tools on the server. This permits you to have even more exact information and assists make sure conformity with privacy guidelines such as GDPR. Additionally, it likewise prevents the tracking limitations imposed by browsers and advertisement blockers.